Business, Management, and Related Services

Everything from starting a firm and gathering market data to launching a brand-new product line is covered in this course. Students who major in business learn everything there is to know about producing a product, from finding raw materials suppliers to shipping the finished goods. Companies of all sizes need to have competent marketing management if they are to remain competitive with industry leaders. Successful brands in today's competitive market are the ones who put in the time and effort to learn about their target consumers, develop new ways to communicate with them and establish their own identities. Companies invest heavily in customer research, database and information systems, digital communications, geo-demographic segmentation, and in-depth knowledge of customer psychology and behavior to remain competitive in today's market.