Psychology > Social Psychology

Social Psychology

Humans are impacted by social norms even when alone, and social psychologists examine how these influences manifest in people's ideas, attitudes, and actions. Researchers in the field of social psychology analyze the contexts in which individuals' thoughts, emotions, and activities occur and how these factors shape our interpersonal relationships to explain human behavior. The central question social psychologists ponder is; How and why are people’s perceptions and actions influenced by environmental factors, such as social interaction? What shapes our attitudes? In your opinion, what makes some people such influential leaders? How does prejudice develop, and how can we overcome it? By studying bullying behavior and why people don't help others in need, social psychologists seek to shed light on topics that have the potential to have far-reaching effects on people's health and happiness.