Public Relations and Fundraising Managers
Career Snapshot
ABOUT PUBLIC RELATIONS OR FUNDRAISING MANAGER CAREERS
Public relations specialists and publicity writers are responsible for informing the public about a company, product, cause, candidate, organisation, or institution. A public relations professional can offer strategic guidance on 'how to get the word out,' as well as how policies may affect consumers, voters, shareholders, fund-raisers, and other people the client needs to contact.
To do this effectively, the specialist maintains ties with the news media and organisations relevant to a specific field. A public relations professional working for a pharmaceutical corporation, for example, cultivates contacts with doctors and medical publications.
A news report on the air or in print is frequently initiated by a public relations expert or publicity writer. They plan news conferences, arrange speaking engagements, or organise events, and then distribute press releases to ensure that the news media covers them.
This is a rapidly expanding profession that places high demands on people who strive for jobs and success. It necessitates imagination, self-assurance, and sound judgement. Working long hours during a crisis or on a deadline is required.
Some large organisations have their own public relations departments, but more and more opportunities are available through public relations firms, many of which specialise in specific fields, thus experience in that subject can be advantageous. Journalism experience can also help.
A college graduate with a degree in journalism, public relations, advertising, or another communications-related discipline is an excellent candidate for an entry-level career. While you're still in college, you should look for an internship with a public relations agency.
Characteristics
Level of responsibilities

Job challenge and pressure to meet deadlines

Competition for this position

Communication with others

Critical decision making

Dealing and handling conflicts

Leadership

Work closely with team members, clients etc.

Comfort of the work setting

Exposure to extreme environmental conditions

Exposure to job hazards

Physical demands

Activities
Communicating with Persons Outside Organization

Communicating with Supervisors, Peers, or Subordinates

Establishing and Maintaining Interpersonal Relationships

Getting Information

Identifying Objects, Actions, and Events

Making Decisions and Solving Problems

Organizing, Planning, and Prioritizing Work

Thinking Creatively

Areas of Study
Administration and Management

Clerical

Communications and Media

Computers and Electronics

Customer and Personal Service

English Language

Personnel and Human Resources

Sales and Marketing

Degrees
Key Abilities
-
Fluency of Ideas
-
Oral Comprehension
-
Oral Expression
-
Problem Sensitivity
-
Speech Clarity
-
Speech Recognition
-
Written Comprehension
-
Written Expression
Colleges
Top Skills
Active Listening

Coordination

Critical Thinking

Persuasion

Reading Comprehension

Social Perceptiveness

Speaking

Writing
