Marketing Managers

Develop, implement, and oversee all aspects of a company's marketing strategy, including research on market demand for goods and services, competitive analysis, and the cultivation of new leads.

Career Snapshot

ABOUT MARKETING MANAGER CAREERS

Every company's goal is to sell its products. And the same principles apply whether the product is a book, a bagel, a bottle of liquid hand soap, or even information: market research, advertising, sales, public relations, and promotions. Marketing supervisors and managers are in charge of supervising and coordinating all of these activities. 

It goes without saying that marketing managers must be well-versed in all of these areas. They must know statistics in order to analyse market research and advertising data, but they must also be creative and have a "sales personality." It's an uncommon combination, made even more difficult by the requirement for exceptional management abilities. 

Everything in a modern marketing effort must go smoothly. When the television commercials air, the product must be on the shelves or ready for distribution. Coordination of all of these parts may be a significant problem, from creating magazine and TV commercials to giving out free samples to customers. 

But when everything comes together and the product starts selling - when you see your and your colleagues' efforts directly paying off in greater earnings for the firm - you realise the genuine meaning of job happiness.

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Wages


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Characteristics

Work closely with team members, clients etc.
Physical demands
Exposure to job hazards
Exposure to extreme environmental conditions
Comfort of the work setting
Communication with others
Competition for this position
Job challenge and pressure to meet deadlines
Level of responsibilities
Critical decision making
Leadership
Dealing and handling conflicts

Activities

Communicating with Supervisors, Peers, or Subordinates Know More
Establishing and Maintaining Interpersonal Relationships Know More
Getting Information Know More
Interacting With Computers Know More
Making Decisions and Solving Problems Know More
Organizing, Planning, and Prioritizing Work Know More
Selling or Influencing Others Know More
Thinking Creatively Know More

Areas of Study

Administration and Management Know More
Communications and Media Know More
Computers and Electronics Know More
Customer and Personal Service Know More
Design Know More
English Language Know More
Mathematics Know More
Sales and Marketing Know More

Degrees

Colleges

Top Skills

Active Learning Know More
Active Listening Know More
Critical Thinking Know More
Judgment and Decision Making Know More
Persuasion Know More
Reading Comprehension Know More
Social Perceptiveness Know More
Speaking Know More